More than a one-night affair…

Swann Soirées’ debut at the San Diego Bridal Bazaar

This past Sunday, August 8th, we made our debut at the Bridal Bazaar which took place at the San Diego Convention Center downtown. Having never had a show booth before, the pressure was on to make sure that this investment was both sound and inspiring to future couples. Needless to say, I am very pleased with how everything turned out (after changing my mind several times and getting advice from nearly every show vet).

I designed the booth with the intention of depicting to couples (and their accompanying family or bridal party), what the heck a Wedding Planner & Coordinator is…In 60 seconds-which is the average amount of time a person will look into a booth at a show like this, talk about pressure! Sure, to many of in the industry or those who have already been married, it’s pretty clear cut what “I do”, but some people still think that a Planner & a Coordinator are two separate people- one is like J-Lo in the movie The Wedding Planner, who costs a lot of money, and makes your wedding everything he or she wants, wears a fancy head-set, and actually runs around in heels on the wedding day! The other, is someone who costs less money, perhaps a hobbyist or newly married person who did everything themselves for their wedding so they know all the “little stuff” that needs to be taken care of on the day of your wedding. Not many people realize that “JLo” and the “Coordinator” are one in the same, for you can’t Coordinate a wedding without planning… and one can’t plan a wedding without coordinating all the elements. What is often forgotten as well is that most of us take our profession just as seriously as the rocket scientist couple who might hire us…. We constantly self-educate, train, and reach out to others in our industry to remain on top of our game.

So… how to put all that in a 10×8 booth?? Please see below:


There was four sections to our booth; The “entrance,” which was a bookshelf that depicted how our services are an All-Encompassing resource from beginning to end. The table that followed I called the “Details” table which had DIY place cards Sherry hand crafted and photos of the many wedding details we’ve helped put together. That display was followed by our sweetheart table (made deliciously stunning by the Wing Chairs we rented from Concepts Event Design). The tablescape was pulled together by Sherry’s ability to take my random ideas & make them a reality… finally, closing up the booth was a belly bar I called “Picture Perfect”- which depicted how our pre-planning & behind the scenes involvement makes all the great moments at weddings, Picture Perfect.

Here’s some more picture of the absolutely gorge-ous sweetheart table: I am a huge fan of everything contradictory yet complimentary.. what the what?? Yea, I like clean, simple, elegant styles… no shabby fluff, swirls, or overly complicated patterns, yet I loooove textures! The linens (also from Concepts Event Design) as well as the pillows from Z Gallerie, along with the placemats provided me that fix… the place settings, glassware, and silverware were understated and calm. Perfect Balance.

Now the flowers… let me tell you about the flowers… O M G… UUHHH-mazing!!

I was thrilled with the florals, which were the magnificent work of Nancy Stevens. I was floored with what she came up with for me after only talking to me about the booth for an hour & getting such vague, indecisive, and complicated instructions. I feared that my inability to name anything other than a white cynbidium orchid for my hanging vases on the backdrop, I had given Nancy what I thought was zero to go on… I recall telling her “I would like two arrangements and a bouquet… I want them to be sassy, organic, lots of texture, all white…a splash of deep purple and sage are okay but NOT much… I would like them to be funky but not weird… you know, classy but not boring…oh and I would like something to wear, preferably in my hair, but not feathery or a flower…” I can only imagine what Nancy was thinking when she heard me say that last part! Hello!? The woman is a florist, not a hair accessory maker… Ok well she nailed it anyway. She’s just THAT awesomesauce. The gorgeous pieces are currently adorning my office, and they were a hit at the show! Can’t tell you how many people picked up the bouquet, took pictures and asked about them. Good stuff!

Please don’t allow my lack of photography skills to tell you differently about Nancy’s talents… These were perfect. I wish I had been getting married and that these were my decor (p.s. the only good pic I got of the sweetheart table arrangement is above- oops!)…


Close-up of top of bouquet:

“Organic” or “Live” headband which consisted of orchid petals (purple) succulents, and the monkey tail. I am in the process of preserving this one with some stuff I bought at Michael’s, I’ll let you know how it goes. This is by far waaaay more unique than anything currently adorning wedding manes in my humble opinion.

Lastly, the arrangement she made for the “entrance” to my booth:

So that’s it folks! Sherry and I had an absolutely busy day from start to finish, it was non stop! I call the show a success. We met many brides, booked quite a few, and plan on doing it again.

P.S. The promo pricing we were running during the show has been extended! Please call or email us so we can talk wedding!




My friend & colleague, Sherry Tarrant

Wing Chairs, Linens, Sweetheart table rentals: Concepts Event Design

Florals: Nancy Stevens Flowers

Logo revamp, banner & Flyer design: Bamboo Star Studios

Logo dress: Fiveloaves Twofish Clothing

Drive & Motivation: My mom & husband

Inspiration: My current & future clients ❤


One response

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    December 30, 2012 at 5:49 pm

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